About Us

Highlights from
WM Graphics

In 1994, I worked on a historic annual report for the Washington Convention Center Authority that helped get the current convention center built in Washington, DC.

In 1997, I worked with Radio Hall of Fame talk show host Joe Madison and designed the iconic "The Black Eagle" logo.

In 1999, I worked D'Flat Communications on a get-out-the-vote campaign that featured a poster titled "Let The Vote Loose At The Booth", which is now in the permanate collection at the Smithsonian's American History Museum.

In 2021, redesigned the logo for CBTU, The Coalition of Black Trade Unionist, which is the largest Black trade union in the USA.

Let's Get Started

First A Little Background

WM in studio Theres No Box THINK! sweatshirt

William N. Maxwell is creative director and president of WM Graphics, a full service graphic design and marketing studio based in the Washington, DC area since 1992. William is a graduate of MICA (The Maryland Institute College of Art), with a BFA in visual communications.

With over 35 years of experience in the graphic design and marketing industry, Mr. Maxwell brings a wealth of knowledge about the intricacies of how great design can positively affect a business, product or event. He has successfully helped businesses both large and small with experienced art direction to effectively reach their target audience time and time again.

"As the heart and soul of WM Graphics, I bring lifelong creativity and strategic thinking to our dynamic team. Discover the magic we can create together to help your business stand out in a crowded market."

– William N. Maxwell

Mr. Maxwell has always placed great service and quality first, from concept to finished product no matter the size or complexity of the project. He has created logo design and branding strategies, websites, book covers, publication design, annual reports, political campaign materials, package design, marketing materials, environmental design and photography, that have produced excellent results to an ever growing customer base. His motto being “We can help you use your company’s time and resources wisely in creating a dynamic visual brand”.

His client list is like a who’s who of organizations and businesses from “Joe Madison, The Black Eagle” to “The Anacostia Waterfront Development Group” to “Family Health Care of Baltimore” to “National School Board Association” to “AFSCME” to “CBTU” to “The Alliance of Concerned Men” and more. WM Graphics has provided its client’s excellent solutions on time and on budget since 1992. Mr. Maxwell has been a radio show co-host expert on design and marketing on Radio One's Marketing Pulpit Show as well as a sought after speaker in the Washington DC area.

William Maxwell at MPI First Friday event

Let The Vote Loose At The Booth_edited.jpg

"Let The Vote Loose In The Booth" was a poster that was designed for CBTU to get out the vote for the 2000 campaign cycle. The poster was distributed nationally and I was honored that it was placed in the Smithsonian's National Museum of American History archives.

Anacostia Waterfront project materials.jpg

We prioritized community outreach in the Anacostia Waterfront Forum initiative. Our mission was to develop clear and informative materials that explained the implications of major development projects in the region. We helped local residents understand the impact of projects in their area.

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In 2014, I had the incredible honor of collaborating with Howard University to create a memorial program booklet celebrating the life of Nelson Mandela. This event, held in Washington, DC, gathered individuals dedicated to commemorating Mandela’s legacy. The experience allowed me to craft a tribute that profoundly resonated with the audience. The project served as a heartfelt reminder of Mandela's contributions to equality and justice.

Joe Madison - The Black Eagle in studio.jpg

I met Joe Madison, "The Black Eagle" in 1997, when he was the top talkshow host on Radio One's flagship station WOL 1450AM. At the time Mr. Madison didn't have an official logo design and he was interested in having one done. After a consultation and reviewing my logos and design portfolio, I was chosen by Mr. Madison to create the iconic "The Black Eagle" logo. It was an honor to have worked with Joe Madison on various projects for over 20 years.

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Another historical figure that I had the honor of doing a variety of design projects for was William "Bill" Lucy. He was one of the original founders, and the first president of the nation's largest Black trade union "The Coalition of Black Trade Unionists (CBTU). CBTU reached out to me in 2023 to design the "Lucy90" logo as part of the branded materials that were used for Mr. Lucy's 90th Birthday celebration. The 20 page tribute program was well received by all including William "Bill" Lucy.

In 1994, I received a call from Rose Matthews Consulting that was after operating hours that there was an important annual report that required my help. It was for the Washington Convention Center Authority and this document was to be a critical part of the sales pitch to get funding for a new bigger and better convention center in Washington, DC. I came up with a theme for the sales pitch titled "Milestones of Success". This report showcased various reasons why DC was deserving of a new facility.